In our conversation, Michael Palazzolo of Safety King Air Duct Cleaning returns to talk about the benefits of writing your goals and dreams down. Most people allow their circumstances to train their brains, but Mike says their is an alternative. Rather than focusing on the negative, Mike has learned how to train his brain to focus on what he wants.

In This Episode

  • Writing ideas down creates a copy for your brain
  • Learn the importance of doing your own critical thinking
  • Become a creative thinker of what you want


Michael: Well, first off we all know, that you’re supposed to write things down. In fact, the adage is that every time you write it down or say it, you make a copy for your brain. So you’re just a copy machine. You’re a mimic. You say the things that other people say over and over again. The important people do their own thinking. They say their own stuff.

Quite a while ago I wrote down in my bathroom, in a small 3 by 5 card, I wrote, “Another day, another grand,” because most people think and say, “Another day, another dollar.” So I put down, “Another day, another grand.” And sure enough, as time went by, it occurred, just like almost all the other things that I put up. I wanted to have a air duct cleaning company that was respected and people knew all around the world and it is now. I wanted to have a school that taught people that came from everywhere around the world and they have.

It’s getting bigger and bigger and now have a place out in Las Vegas, affiliates in…

Charles: South Africa.

Michael: South Africa! So we really are fortunate and it has occurred pretty much how I wrote it down, how I thought about it. Somehow, what you think about, you create. I know it works the other way because I used to be the most creative thinker for crap that you’ve ever seen in your life, and that’s what my life was, just the stuff I was thinking about. I only thought about bills. I only thought about the next problem that was going to happen, and like clockwork it happened.

Yep. Those songs are right. “Accentuate the positive, eliminate the negative, and don’t mess with Mr. InBetween.” Do your best to think about what you really want, and put as much emotion with it as you possibly can.

Michael S. Palazzolo

Safety King Founder & Visionary

Michael S. Palazzolo is a state-licensed Mechanical Contractor, spent six years in US Naval Intelligence and in 1969 founded Safety King, Inc., one of the largest air duct cleaning firms in the Midwest.

Mike has been a pioneer in the air duct cleaning industry, developing many of the cleaning tools now standard in the industry. He was the first to move to digital administration, converting to a fully computerized office environment long before most other businesses. In 1987, when the industry began its first national association (NADCA), Palazzolo was a charter member, serving on the founding Board of Directors, and was president of the association in 1991.

Mike’s commitment to indoor air quality extends beyond the work environment. In 1991, the American Lung Association gave Mike their Distinguished Service Award for outstanding achievement in completing a 3300-mile transcontinental fund-raising bicycle trek. Mike’s 40-day bike ride raised over $5000 for the charity.

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